Coverage figures remain subject to product and compliance verification.
Brand direction 01
Open Gateway
The existing arch becomes a precise, open interface. It preserves recognition while
shifting NihaoPay from a payment company toward an API-first infrastructure brand.
Preview
Logo studies
Three routes, one promise
Recommended
01
Open Gateway
Two forms create one open interface. The mark suggests a gateway and API brackets
without using literal code symbols.
Retains the strongest part of the existing mark
Works as a 16px product and SDK icon
Neutral across every launch language
02
Unified Core
Four modules share an open center, representing one integration layer across four
product capabilities.
Strongest modular platform expression
Extends naturally into product iconography
Requires careful trademark and similarity review
03
Single Rail
A custom n-p monogram shares one rail, linking the single-integration idea directly
to the NihaoPay name.
Most technical and product-oriented route
Strong favicon and developer-tool potential
Least continuity with the current identity
Global Ledger palette
Trust without looking like every bank
Neutral surfaces carry the system. Deep jade signals action and infrastructure, mint
describes network activity, and the existing coral red remains a restrained memory cue.
Infrastructure ink#101918
Gateway jade#0B6B5E
Network mint#56C6AD
Signal coral#E54B4B
Ledger paper#F5F7F6
Multilingual typography
One voice, locale-correct letterforms
IBM Plex Sans / IBM Plex Mono
Connect once. Build globally.
A precise, human voice for platforms building the next generation of financial products.
POST /v1/global-infrastructure
Developer expression
One integration. Four capabilities.
The enterprise identity stays light and open. Technical moments shift into a focused
dark surface with the same type, spacing, and gateway geometry.